KPI-Driven, Fractional Marketing Leadership
Helping B2B SaaS (software-as-a-service) companies scale through Performance Marketing
Ever wonder why some B2B SaaS companies succeed in scaling while others fail? The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters.
Over my 15 year career in Performance Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive marketing leadership positions - including with B2B SaaS unicorns (Benevity).
I now help companies on a ‘fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue pipeline.
“Just 3 months with Mike sped up our process by 12 to 18 months.
We have a blueprint now—and that’s gold for me. It’s crystal clear what we need to do and how to get there.”
Greg Chudiak, President & CEO, ESG Global (formerly Pandell - successfully acquired (B2B SaaS)
Service Offerings
1- The Fractional CMO Engagement
4- ‘One-to-Many’ Entity Retainer
KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 12-week sprints. Next Fractional CMO Engagement availability is September 9th, 2024. Please note that these Engagements book up well in advance, so best to get in touch as soon as possible to secure a spot.
Designed for B2B SaaS companies that need to scale their marketing efforts but don’t need a full-time CMO just yet.
2- Microconsulting
3 hours per month of meetings and marketing leadership support to enable companies get (or stay) on the right track when it comes to performance marketing.
Designed to provide stop-gap marketing leadership for:
1) Companies that are a fit for the Fractional CMO Engagement, but where Eighty Twenty capacity is not available
2) Portfolio companies of Venture Capital/Private Equity/Accelerators that are part of a ‘One-to-Many’ Entity Retainer agreement (see below)
3) Alumni companies of the Fractional CMO Engagement
3- Formal Ongoing Advisory
Ongoing support, mentorship and advocacy on everything related to performance marketing.
Designed exclusively for Alumni Clients of the Fractional CMO Engagement where long-term collaboration would continue to yield outsized value.
5- Fractional Leadership Course
Currently only bandwidth available for one more ‘One-to-Many’ Entity Retainer.
Designed for Venture Capital, Private Equity and later-stage Accelerators, the ‘One-to-Many’ Entity Retainer is designed to be flexible to meet the unique needs of these organizations and their portfolio companies.
The services to provide outsized-value within this retainer vary, but may include:
1) Open Marketing Leadership office hours for portfolio companies
2) One-on-one Marketing Leadership coaching for portfolio companies
3) Condensed Fractional CMO Engagement for suitable portfolio companies
4) Entity-wide live Marketing Sessions to efficiently address issues/opportunities that span multiple portfolio companies
5) Revenue Pipeline Due Diligence (including Performance Marketing) on potential portfolio companies to identify real pipeline value and areas of improvement.
‘Launch Your Successful Fractional Leadership Consultancy in 7 weeks’ course is now available on Maven learning platform. Next cohort dates listed below:
June 12—July 24, 2024
Oct 3—Nov 14, 2024
Jan 23—Mar 6, 2025
“Mike has brought us something that’s undervalued in many organizations — the structural change that enables us to be ready for scale.”
Dan Erikson, President & COO, Lightship Works (B2B SaaS)
Get in Touch
Want to find out how Performance Marketing approach can benefit your company? Just fill out the short form and we’ll have a conversation.